This year, we are celebrating 75 years of working for birds, for people, and for the planet. And now we have something else to celebrate - a new name for a new era in conservation:
San Diego Bird Alliance!
A year ago we announced our decision to discontinue the use of the name Audubon and find a new name that better reflects our mission and values. On July 3, 2024, our board of directors voted unanimously to adopt San Diego Bird Alliance as our new name.
Over the better part of a year, we worked with board, staff, community partners, members, volunteers, and the public to find a name that would keep our mission clear and at the forefront, connect with more diverse communities, and help maintain a vital connection to other chapters across the region and country. Hundreds of people shared their thoughts and provided insightful feedback. We listened, and chose a name that we believe everyone can be proud of.
Learn more about our new name and check out the entire FAQ HERE!
